Veganuary – Let your dog decide

We have a great idea to start the new year!

How about trying vegan food for your dog too in January? Veganuary will start again on 1.1.2023! Maybe you have already heard about it:
Many people have New Year’s resolutions. Veganuary is a campaign that supports you in trying out a vegan diet for a month.
This way you make a super valuable and important contribution to animal climate protection.
You’ll learn that vegan cuisine is super tasty and varied and not at all exhausting. The email support during this time is great! Even vegans sign up every year because there is always new inspiration. If January doesn’t suit you well, you can also set the start time yourself. Since the campaign started in 2014, over 1.5 million people have officially signed up for vegan month!

But how great would it be if your dog joined the Veganuary too?!

To make the whole thing palatable to you, here are a few advantages:

Climate protection

A recent study shows that greenhouse gas emissions from the production of animal-based foods are almost twice as high as those from plant-based foods. Your dog’s annual CO2 emissions are equivalent to about 13 round-trip flights from Berlin to Barcelona, with food accounting for the largest share.* That means one vegan month saves you about one one-way flight.


🌱 A vegan diet has been proven to be one of the healthiest diets for humans and dogs. The important thing is not that dogs eat animal ingredients, but that they meet their nutritional needs – just as humans do.**

Animal welfare

🌱 No other animal has to die for your dog. There are 10 million dogs living in Germany and the number is increasing – and so are the animals that are killed to feed creatures that don’t have to eat animals.***

Community spirit

🌱 It’s a super motivating feeling when many living beings pull together and you can even get your dog involved.

We would like to support you and have come up with a little get-to-know offer for you and your darling.

The Veganuary Package includes

1x Greta 2kg Small Kibble
2x Greta Mini Regular Kibble
1x Lorelai 200g

And then: Have fun!

Let your dog try the vegan food and treats.
Tip: Keep in mind that, especially with food-sensitive animals, you should make sure to mix the new component gradually into the previous food.
So first mix a little of the vegan food with the conventional food. And increase the amount over the next few days. Until your dog ideally eats only the vegan food

As a treat, you can offer your pet cooked or cut fruit and vegetables, e.g. cucumber, apple and carrot, and Lorelai. The preferences are quite diverse. Find out what your dog likes.
It is best to check what your dog is allowed to eat and pay attention to the condition of the poop. If the poop is a little softer at first, this is completely normal. However, if the faeces are runny, then take a break for a few days with more new components.

P.S. If you don’t want to convert your dog completely to vegan, try supplementing some of the meat in the bowl with plant-based ingredients. Or introduce one, two, three veggie days per week/per month. This way, you already consume less meat. Check out our guide to what to put in your vegan food bowl.
For more inspiration, check out our recipe section.

If you have any questions, drop us a line!
We are eager to hear about your experience! Tell us what you found out about your dog’s culinary favourites and send an email to: or write us a comment.


* Environmental Impacts of a Pet Dog: An LCA Case Study
Umweltauswirkungen eines Haustierhundes: Eine Ökobilanz Fallstudie, Institut für Umwelttechnik, Technische Universität Berlin


*** Environmental Impacts of a Pet Dog: An LCA Case Study
Umweltauswirkungen eines Haustierhundes: Eine Ökobilanz Fallstudie, Institut für Umwelttechnik, Technische Universität Berlin

Leni Lecker
Leni LeckerVegan4Dogs

Leave A Comment